Day 1: Culture and Cuisine
Insadong
Start your day in Insadong, known to have the best souvenirs, antique stores, traditional stationery shops, handicraft shops, pottery and porcelain shops in town.
Besides the traditional restaurants, tea houses and cafes, there are about 100 galleries of traditional Korean fine art from paintings to sculptures.
Stroll through the narrow streets, browse local crafts, and sip on traditional Korean tea.
Shops you shouldn’t miss:
- PLAY Line Friends Insadong – you will find the cutest souvenirs here
- Ssamziegil complex – unique souvenirs and art pieces
- Museum Kimchikan – kimchi museum
🚉 Anguk Station (line 3, exit 6). Go straight 100m and turn left to Insadong-gil. 1 mins walk.
Ikseondong Hanok Village
Next, walk to Ikseondong Hanok Village. This hidden gem features narrow streets filled with traditional Korean houses (hanoks) that now host hip cafes, boutiques, and restaurants. The fusion of old-world charm with modern flair makes it a perfect spot for leisurely exploration and some Instagram-worthy photos.
Here are our breakfast or brunch recommendations:
- Cheongsudang Bakery
- ChangHwaDang – dumpling restaurant
- Jongsamyook – barbecue restaurant
- Flipper’s Ikseon – fluffy pancakes
Cheonggyecheon Stream
Take a relaxing walk along Cheonggyecheon Stream (go east), a restored urban stream that offers a peaceful escape from the city’s hustle and bustle. This 11-kilometer-long stream is particularly beautiful at night when illuminated. It’s also lined with art installations and has plenty of spots to sit and enjoy the view.
Gwangjang Market
The Cheonggyecheon Stream has brought s to our next spot, Gwangjang Market, one of the oldest and largest traditional markets in Seoul. This bustling market is the best place to try local food like mung bean pancakes (bindaetteok), knife-cut noodle soup (kalguksu), and more. Don’t miss the corn dogs and tteokbokki! The vibrant atmosphere and delicious street food make it a must-visit for any food lover. And you can come here for breakfast, lunch or dinner, it’s open from 8:30 am till 11 pm.
Read our guide for Best Food We Ate at Gwangjang Market.
Dongdaemun Design Plaza
End your day at Dongdaemun Design Plaza (DDP). Designed by the late Zaha Hadid, this futuristic building is an architectural marvel and a major cultural hub. It hosts fashion shows, exhibitions, and events throughout the year. It’s especially stunning at night with its light installations.
Day 2: Historical Highlights and Delicious Food!
Hanboknam Rental
Start your day by renting a hanbok (traditional Korean clothing). Many rental shops offer a wide range of hanboks for both men and women. Wearing a hanbok grants you free entry to many historical attractions, and it’s a wonderful way to immerse yourself in Korean culture. And today we’re visiting some more traditional places where you’ll want to wear Hanboknam, trust me, those pictures will be amazing!
Rent a Hanbok in Seoul
Experience traditional Korean style and visit the palaces in a beautiful Hanbok outfit. A must-do for amazing photos!
Book NowBukchon Hanok Village
Explore Bukchon Hanok Village, home to hundreds of hanoks dating back to the Joseon dynasty. Wander through its picturesque streets, enjoy the panoramic views of Seoul, and step back in time. This village provides a glimpse into the traditional lifestyle of Koreans during the Joseon era, and taking pictures in traditional Hanbok makes it all that special! Plus, the view of Seoul from here is amazing!
Gyeongbokgung Palace
Visit Gyeongbokgung Palace for free in your hanbok, the largest and most beautiful of the five grand palaces in Seoul. Don’t miss the Royal Guard Changing Ceremony at 10 AM and 2 PM. The palace grounds are wide, with beautiful architecture and gardens. Explore the National Palace Museum and the National Folk Museum located within the premises.
Jogyesa Temple
Next, head to Jogyesa Temple, the chief temple of the Jogye Order of Korean Buddhism. The temple’s serene environment, centuries-old trees, and colorful lanterns make it a peaceful retreat in the city. Fun fact: when one lantern is broken they replace it immediately, that’s why they always look so perfect! It is a great place to learn about Korean Buddhist culture and practice.
Jongmyo Shrine
Visit Jongmyo Shrine, a UNESCO World Heritage site dedicated to the memorial services for the deceased kings and queens of the Joseon dynasty. The shrine’s solemn atmosphere and historical significance make it a fascinating site to explore.
Deoksugung Palace
Stop by Deoksugung Palace, known for its unique blend of Western and Korean architectural styles. The palace is especially beautiful at night when it’s illuminated. Don’t miss the changing of the royal guard ceremony at the main gate. And this place is also free if you wear a hanbok, told you it will be worth it! After this spot, you can return your hanbok because next is night market!
Myeongdong Night Market
End your day at Myeongdong Night Market, this place is full of life filled with street food stalls, shops, and entertainment. Indulge in a variety of street foods like Korean fried chicken, hotteok (sweet pancakes), and more. It’s also a great place for shopping, with countless cosmetic shops and boutiques. My recommendation is to storm the Olive Young for all the skincare you can get, because South Korea is renowned for their amazing skincare.
Here are some food and restaurant recommendations at Myeongdong Night Market:
- Hweori Gamja (Tornado potato)
- Rice Cakes
- Stuffed Sweet Potato
- Coin Bread
- Sugared Fruit Skewers
- Korean Fried Chicken
- Korean Hot Dog
- Koreak BBQ restaurant INSERT NAME
Day 3: Majestic Palaces and Panoramic Views
Changdeokgung Palace
Start your day at Changdeokgung Palace, a UNESCO World Heritage site known for its stunning Secret Garden (Huwon). This palace served as the principal residence for many kings of the Joseon dynasty. The Secret Garden is a beautiful, serene area with ponds, pavilions, and landscaped gardens.
If you wanted to wear traditional Korean clothes, and you didn’t wore it the day before, you can rent it near the palace and get a free entrance to this palace and the one we will visit next.
Changgyeonggung Palace & Secret Garden
Visit the adjacent Changgyeonggung Palace and explore its serene Secret Garden. Originally built as a summer palace, Changgyeonggung offers beautiful gardens and historic buildings. The botanical garden and the ancient trees add to its charm. You can also enter for free in hanbok.
Seoul Tower
End your day with a trip to Seoul Tower for an unobstructed view of the entire city. You can hike up, take a bus, or ride the cable car to the top. Don’t forget to add a love lock to the fence as a memento! The panoramic views from the observation deck are breathtaking, especially at sunset.
Day 4: Gangnam style!
COEX Starfield Library
Start your day at the COEX Starfield Library, one of the most picturesque libraries in the world. With over 50.000 books, this library is an open public space where anyone can come to sit, read, and relax. It’s a perfect spot for book lovers and offers many photo opportunities.
Gangnam Style Hands
Visit the Gangnam Style Hands statue in front of COEX Mall. Step onto the stage beneath the hands, and the song “Gangnam Style” will play, inviting you to perform the iconic dance. It’s a fun and quirky attraction!
K-Star Road
Walk down K-Star Road in Gangnam, dedicated to K-Pop artists. There are 17 art toy statues representing groups like BTS, 4minute, and Girls’ Generation. It’s a must-visit for K-Pop fans!
Bongeunsa Temple
Take a peaceful break at Bongeunsa Temple, a Buddhist temple offering a serene escape in the heart of the city. The temple grounds are beautiful and provide a quiet retreat from the urban hustle. It’s a great place to learn about Korean Buddhism and enjoy some tranquility.
Olympic Park World Peace Gate
Visit Olympic Park and see the World Peace Gate, a symbol of harmony and international cooperation. The park is great for a relaxing stroll and has various sculptures and monuments. It’s a beautiful green space that offers a nice contrast to the city’s skyscrapers.
Lotte World Adventure Park & Seokchon Lake
Spend your afternoon at Lotte World Adventure Park, an indoor and outdoor theme park with thrilling rides and attractions. The park is divided into two sections: Lotte World Adventure (indoor) and Magic Island (outdoor). After enjoying the rides, take a stroll around Seokchon Lake behind the park. The view of Lotte World from the lake is absolutely fairytale-like.
Karaoke
End your day with some fun at a local karaoke spot. Rent a private room or sing your heart out in front of a live audience. Karaoke is a unmissable South Korean experience, and it’s a great way to unwind and have a blast with friends.
With this 4-day itinerary, you’ll experience the best of Seoul’s culture, history, cuisine, and modern attractions. From ancient palaces and serene temples to crowded markets and trendy neighbourhoods, Seoul has something to offer every traveler. Pack your bags, put on your walking shoes, and get ready to explore the city of Seoul!
Until next time, be mesmerized! 🧡
